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Research papers

Empowering Innovation Through Disability Research

Inclusivity is an immense trend today. During the past few years, products and services like market research have embraced ethnicity, size, sexual preferences and even age in their efforts to promote inclusivity. Nevertheless, sadly, disability...

Catalogue: Latin America 2023
Author: Priscila Aramburu Mena
Company: De La Riva Group
April 25, 2023
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Citation

Aramburu Mena, P. (2023a, April 25). Empowering Innovation Through Disability Research. ANA - ESOMAR. Retrieved May 07, 2024, from


https://ana.esomar.org/documents/serving-consumers-in-africa-with-purpose-led-brands


Research papers

Giving control of your history to participants

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}Facts are nothing without stories. Instead of a traditional qualitative campaign pre-test...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Ángeles Rodríguez, Daniel Cárdenas, Elisa Romo
Companies: De La Riva Group, AB InBev
September 8, 2019
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Citation

Rodríguez, Cárdenas and Romo (2019a, September 08). Giving control of your history to participants. ANA - ESOMAR. Retrieved May 07, 2024, from


https://ana.esomar.org/documents/giving-control-of-your-history-to-participants


Research papers

Content-based research

The objective of this paper is to describe the four stages to create a successful digital laboratory, which allows, for example, testing territories of communication in social networks. This would mean that it is possible to pre-test the content of a...

Catalogue: Latin America 2019
Author: Erick Morales Donde
Company: De La Riva Group
April 7, 2019
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Citation

Morales Donde, E. (2019a, April 07). Content-based research. ANA - ESOMAR. Retrieved May 07, 2024, from


https://ana.esomar.org/documents/content-based-research


Research papers

Beyond traditionalism

For too long, Latin American markets in general, the Mexican one in particular, have been characterized as "traditional", a backwater of relative stillness with a few quirks that can be managed by avoiding a few taboos and promoting some degree of...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Elisa Romero, Alfredo Troncoso
Companies: De La Riva Group, AB InBev
March 13, 2018
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Citation

Romero and Troncoso (2018a, March 13). Beyond traditionalism. ANA - ESOMAR. Retrieved May 07, 2024, from


https://ana.esomar.org/documents/beyond-traditionalism